The Amazing Race Canada Online is the official interactive video and game site for the debut edition of the show’s Canadian version of the hit series. The Amazing Race Canada is anchoring CTV’s 2013 summer schedule and has already been a hit with big audiences tuning in.
Viewable across all platforms, the site delivers unprecedented access to The Race where fans can see it live on an interactive map, and play 3 minute interactive video experiences that allow the home audience to run their own race online.
CTV.ca wanted fans online to have a new, exclusive way to engage with The Race and approached Secret Location to produce a digital experience to support the broadcast.
A key goal of the site was to create original branded content for top-tier sponsors that extended the thrill of The Race online.
Working directly with Insight Productions, we conceived and crafted three-minute immersive video “gamisodes” for each of the 10 episodes of the race shot on location across Canada. Each features host Jon Montgomery, original interactive footage from the race’s course and a casual game experience that allows fans to compete in online versions of the same challenges the teams tackle on the show.
By successfully completing the game, the audience unlocks THE AMAZING RACE CANADA preview clips for the next week’s episode, exclusive to users playing online.
Through the interactive map, fans can access a snapshot of the teams’ progress and retrace their steps across the Canadian landscape.
|Canadian Screen Awards & Nominations|
|2014 Best Cross-Platform Project - Non-Fiction||CTV, Insight Productions, Bell Fund|
|AToMiC Awards & Nominations|
|2014 Digital Engagement (Silver)||CTV, Insight Productions, Bell Fund|
|Digi Awards & Nominations|
|2013 Best in Branded Entertainment (Nominee)||CTV, Insight Productions, Bell Fund|